Experience Marketing Specialist

Experience Marketing acts as a cross-functional connector, influencing development and leading the end-to-end articulation of customer experiences – from ideation and consumer insights to launch excellence and content execution.

As part of the BA EMEA Experience Marketing Team, you will contribute to building a deep understanding of target audiences and ensure that products and services solve real consumer needs. You will support and grow your assigned category by developing marketing assets that drive conversion and purchase intent, while playing a key role in the end-to-end Commercial Launch process.

Key Responsibilities

Experience & Strategy Development

• Collaborate with the Experience Marketing Manager and cross-functional stakeholders

• Contribute to messaging and experience development based on consumer insights, competitor benchmarking, and market analysis

Project & Launch Management

• Support large-scale, cross-functional projects

• Contribute to securing high-quality commercial launches and impactful storytelling

• Manage and support deliverables within the Commercial Launch process

Content & Execution

• Brief, review, and support marketing assets

• Collaborate with Marketing Operations and IMC teams on content development

• Ensure timely delivery of high-quality materials

Cross-functional & Market Collaboration

• Work closely with local market teams to ensure content relevance and effective usage

• Share best practices across the EMEA Experience Marketing community

• Identify opportunities for synergy and scalability

Events & Activation

• Support the Events team to bring storytelling and brand experiences to life at key events

Who You Are

We are looking for the right mindset and attitude:

• Passionate about consumers and creating meaningful experiences

• Proactive and solution-oriented

• Agile and comfortable managing multiple projects

• Highly collaborative with strong stakeholder skills

• Structured and organised in your way of working

• Energetic and engaging team player

• Fast learner with the ability to adapt quickly

Experience & Skills

• University degree in Marketing, Business, or related field

• 3–4 years of experience in marketing or product-related roles

• Experience working with multiple stakeholders across functions or markets

• Strong communication skills and team-oriented mindset

• Ability to manage several projects in a fast-paced environment

• Experience working in international environments is a plus

• Project coordination or project management experience is advantageous

• Fluent in English (written and spoken)

Contract & Opportunity

• 8-month fixed-term contract

• Possibility for permanent employment based on performance and business needs